Exportar para excel página php

Galera preciso de uma ajuda, hoje eu já trabalho com exportação de arquivos em pdf, excel etc.

Porém me surgiu uma situação de um relatório geral de um cliente, no caso ele vai listar todos os produtos com as configurações do mesmo.

Hoje na planilha el carrega desta forma:

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Quando trago todos os itens deste cliente ele traz um embaixo do outro, e aí que gostaria de mudar, trazer ele em duas colunas exemplo:

O cliente tem 10 produtos e ao inves de listar os dez um embaixo do outro traria duas colunas de 5

Se puderem me ajudar como devo formatar a página para gerar dessa forma agradeço muito.

A configuração da página está desta forma:

<table width="700px" border="1" align="center" cellspacing="0" bordercolor="#373737">
 <tbody>
 <tr>
 <th colspan="4" nowrap bgcolor="#080476" width="700"><strong><font color="white">CONTROLE DE PALETIZAÇÃO HP - <?=$da?></font></strong></th>

 </tr>
 <tr>
 <td colspan="2" align="center"bgcolor="#73FF96"><strong>DTA: <?=$tb_dta;?></strong></td>
 <td colspan="2" align="center"bgcolor="#73FF96"><strong>DA: <?=$tb_documento;?></strong></td>
 </tr>
 <tr>
 <td>&nbsp;</td>
 <td align="center" bgcolor="#ABABAB"><strong>DATA:</strong></td>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><? echo $tb_data_dta ?></font></strong></td>
 <td>&nbsp;</td>
 </tr>

 <td colspan="4">&nbsp;</td>

 </tr>
 <tr>
 <td colspan="4" align="center" bgcolor="#ABABAB"><strong>MERCADORIA CONSOLIDADA</strong></td>

 </tr>
 <tr>
 <td align="center" bgcolor="#080476"><strong><font color="white">REFERÊNCIA</font></strong></td>
 <td align="center" bgcolor="#080476"><strong><font color="white">QUANT. PLTS</font></strong></td>
 <td align="center" bgcolor="#080476"><strong><font color="white">QUANT. CXS P/PLT</font></strong></td>
 <td align="center" bgcolor="#080476"><strong><font color="white">QUANT. PÇS P/CX</font></strong></td>
 </tr>
 <? if ($tb_qtdeplt!=FALSE) { ?>
 <tr>
	<td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_ref?></font></strong></td>

 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><? echo $tb_qtdeplt;?></font></strong></td>

 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_tqc?></font></strong></td>

 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_tqpp?></font></strong></td>
 </tr>
 <? } else { } ?>
 <? if ($tb_quebratqc!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#C9FF26"><strong><?=$ref?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebraqtdeplt;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqc;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqpp;?></strong></td>
 </tr>

 <? } else { } ?>
 <? if($tb_quebratqc1!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#C9FF26"><strong> <?=$ref?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebraqtdeplt1;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqc1;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqpp1;?></strong></td>
 </tr>
 <? } ?>
 <? if($tb_quebratqc2!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#C9FF26"><strong> <?=$ref?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebraqtdeplt2;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqc2;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqpp2;?></strong></td>
 </tr>
 <? } ?>
 <? if($tb_quebratqc3!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#C9FF26"><strong> <?=$ref?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebraqtdeplt3;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqc3;?></strong></td>
 <td align="center" bgcolor="#C9FF26"><strong><? echo $tb_quebratqpp3;?></strong></td>
 </tr>
 <? } ?>
 <tr>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 </tr>
 <tr>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 </tr>
 <tr>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 <td>&nbsp;</td>
 </tr>
 <?
 ?>
 <tr>
 <td align="center" bgcolor="#ABABAB"><strong>TOTAL GERAL</strong></td>
 <? if($total>ociresult($stmt,7)) { ?>
 <td align="center"><strong><?=$tb_totalplt;?></strong></td>
 <? } else { ?>
 <td align="center"><strong><?=$tb_totalplt;?></strong></td>

 <? } ?>
 <td align="center"><strong><?//=$tb_totalpcs;?></strong></td>
 <td align="center"><strong><font color="red"><?=$tb_totalpcs;?></font></strong></td>
 </tr>
 <? if($total>ociresult($stmt,7)) { ?>
 <td colspan="4" bgcolor="#080476">&nbsp;</td>
 <? } else { ?>

 <td colspan="4" bgcolor="#080476">&nbsp;</td>

 <? } ?>
 <tr>

 <td colspan="4">&nbsp;</td>

 </tr>
 <tr>
 <td align="center" bgcolor="#080476"><strong><font color="white">DIMENSÃO</font></strong></td>
 <td colspan="3" align="center" bgcolor="#080476"><strong><font color="white">PESO P/ PLT</font></strong></td>

 </tr>

 <tr>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_medidapadrao?></strong></td>
 <td colspan="3" align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_pesopadrao?> </font></strong></td>
 </tr>
	<? if ($tb_quebraqtdeplt!=FALSE) { ?>
	<tr>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quuebramedida?></strong></td>
 <td colspan="3" align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quebrapeso?> </font></strong></td>
 </tr>
 <? } else { } ?>
 <? if ($tb_quebratqc1!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quuebramedida1?></strong></td>
 <td colspan="3" align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quebrapeso1?> </font></strong></td>
 </tr>
 <? } ?>
 <? if($tb_quebratqc2!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quuebramedida2?></strong></td>
 <td colspan="3" align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quebrapeso2?> </font></strong></td>
 </tr>
 <? } ?>
 <? if($tb_quebratqc3!=FALSE) { ?>
 <tr>
 <td align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quuebramedida3?></strong></td>
 <td colspan="3" align="center" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_quebrapeso3?> </font></strong></td>
 </tr>
 <? } ?>

 <tr>
 <td colspan="4">&nbsp;</td>

 </tr>
 <tr>
 <td align="center" bgcolor="#F8FF0F"><strong>CONHECIMENTO</strong></td>
 <td align="center" colspan="3" bgcolor="#F8FF0F"><strong><font color="red"><?=$tb_conhec?></font></strong></td>
 </tr>
 <tr>
 <td colspan="4">&nbsp;</td>

 </tr>
 <tr>
 <td bgcolor="#F8FF0F" align="center" font color="green"><strong>MÚLTIPLO</strong></td>
 <td colspan="3" bgcolor="#F8FF0F" align="center"><font color="red"><strong><?=$tb_multiplo?></font></strong></td>

 </tr>
 <tr>
 <td colspan="4">&nbsp;</td>
 </tr>

 </tbody>
</table>